AdMine takes a new approach to online advertising and will stimulate its users to participate actively in advertising campaigns. People will be able to receive money for viewing ads and advertising brands will receive useful information about their potential customers for targeting their products and services. AdMine developed a technology which will allow collection of personal data without revealing the identity of the person. This mechanism will secure the usage process and will create a win-win relationship between advertisers and customers. Every user who will want to earn money via this system, will create a profile, inputting such information like gender, education, interests, etc. After this, he will choose what ads are interesting to him, providing an anonymous feedback to advertisers. Consequently, last ones will know what gender is more interested in their product, what level of education their customers have and will figure out many other details.