Sandblock is an up-and-coming ICO that wants to create a blockchain ecosystem where companies would make loyalty program branded crypto-tokens to give out to customers.
That way, loyalty points would be tradable and easier to handle for customers, companies would earn more in the customer engagement department because these tokens have a value besides than in the store they were given at, and they would also get promoted by their tokens being shared and publically exchanged by the customers and other platform users. The project would also have the option for customers to rate the merchants. With the ICO and project launch coming up soon, we will see how the global market accepts a new take on the loyalty points that Sandblock has.