CinemaWell.com will be a social entertainment platform where everybody can open its own movie theatre, broadcasting films, concerts, tutorials, sport events and other video content. This platform will be similar to YouTube and Vimeo, but will have a list of advantages for both filmmakers and viewers. Filmmakers will have possibility to sell their products online, without spending money on advertisement and other marketing activities required for reaching big screens of traditional movie theatres. They also will get access to valuable data about viewing audience, in a format which promises to be more informative than one provided currently by YouTube. Viewers on the other hand, will have an opportunity to earn money (APLC tokens) by viewing and writing reviews on specific video materials.