Pumped aims to create a new content economy which will solve the monetization problem and will allow both parties (provider and consumer) to be rewarded in accordance with value added to the content. It will develop an application called “Pumped App” where users will curate posted content and will appreciate its quality by using specific tools. For this work, they will receive MulTra tokens that can be used for accessing premium content or for exchanging them to other crypto/fiat currencies. Pumped wants to become a new social media giant and promises to change the way people consume online content, but some critics say its plans are unrealistic and this ICO seems to be a scam.