BeautiQ is a Bulgarian e-commerce project with a goal to connect small and mid-sized manufacturers from Eastern Europe with Chinese marketplaces by using a specific cross-border sales model. This model will be based on online market channels and will include in circulation BeautiQ’s token (BTQ). This platform will provide opportunities for companies from Eastern Europe to sell high-quality goods in China. Its founders believe this market segment is not fulfilled and there is a possibility to create competition by replacing expensive luxury goods with medium-price, but qualitative products. Despite the fact that BeautiQ plans to interact directly with Chinese partners, its tokens are forbidden in China and can't be bought by residents of that country.