TV-TWO promises to change current television ecosystem by creating an open platform powered by its own TTV token, built on Ethereum blockchain and consisted of a specific application for Smart TVs. Consumers, content providers and advertisers will interact directly with each-other by exchanging TTV token value in accordance with their activity. For example, consumers will earn TTV by watching messages of advertisers and will be able to reward content providers for interesting content. Advertisers will also use TTV for launching promotional campaigns. The main goal of this system is to eliminate the middle man – TV broadcaster and to offer a fair value distribution between market participants.